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A CRM for coaches that turns session notes into a sent follow-up

By Shawn Gregoire, founder of Capstone Outreach

Coaching runs on continuity, and a CRM for coaches should protect it. The client's progress between session four and session five is the product, and the thing that carries it is what happens in the gap.

Most coaches manage that gap manually. Notes in a doc, a follow-up email written that evening if there is time, a reminder set for the check-in. It works with eight clients and breaks somewhere around twenty.

On this page
  1. The specific problem
  2. How it works
  3. Session cadence and check-ins
  4. Pricing
  5. Frequently asked questions
  6. Where to go next

The specific problem

Coaching follow-up is harder than sales follow-up because it has to be specific. A sales follow-up can be generic and still function.

A coaching follow-up that does not reference what the client actually committed to is worse than nothing, because it signals you were not listening.

So the templated approach fails here. What you need is a draft that already contains the specifics.

How it works

Capstone Outreach joins the session, produces the record, and drafts the follow-up with the actual content of the conversation in it. The commitments the client made, the thing they said they were stuck on, the date they named.

The draft goes to a review queue. You read it, adjust the tone, approve. The client gets a message that proves you were paying attention, and you get your evening back.

For recurring clients, the record accumulates, so session six's draft has session five's context available.

Session cadence and check-ins

If a client goes quiet between sessions, the campaign surfaces them. You decide whether that silence is fine or whether it needs a nudge, and if it needs one, the nudge is already drafted.

Pricing

It is $25 a month with a 14-day free trial. One coach, and no per-client pricing.

Try it on one session. Connect a meeting and read what Capstone Outreach drafts, with the client's own commitments already in it. Nothing sends until you approve.

Start 14 days free, then $25/mo

A study of 20 million LinkedIn members found that acquaintances, more than close friends, led to new jobs (Science, 2022). Capstone keeps those people warm. You approve every message, and it goes from your own email or phone.

Set up in minutes. You review and approve every message before it sends.

Frequently asked questions

Does it record the session?

It works with your existing meeting tool. You control recording and consent the same way you do today.

Is client data private?

Records are yours. Nothing sends to a client without your approval.

Can I use my own follow-up format?

Yes. The drafts adapt to how you edit them.

What about clients I see in person?

Add them manually or scan a card. They enter the same queue. See business card follow-up.

What is the best CRM for life coaches?

It depends on the job. If you want scheduling, payments and a client portal, look at platforms built for coaching practices. If the gap is the message between sessions, Capstone Outreach drafts it from the session. It puts in the client's own commitments, and you approve it before it goes.

Where to go next

Start 14 days free, then $25/mo

A study of 20 million LinkedIn members found that acquaintances, more than close friends, led to new jobs (Science, 2022). Capstone keeps those people warm. You approve every message, and it goes from your own email or phone.

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