Capstone Outreach vs folk: a team sales CRM or a personal CRM

By Shawn Gregoire, founder of Capstone Outreach · Facts about folk checked on its website 2026-10-06

folk is an AI CRM for teams to close deals and find clients, priced per member; Capstone Outreach is a personal CRM for people whose network is their job, and it writes your check-ins. Pick folk if your team needs a shared sales pipeline with prospecting and contact enrichment. Pick Capstone Outreach if you want one plan that drafts keep-in-touch check-ins by email, text or WhatsApp and sends only after you approve.

Side by side

Feature	Capstone Outreach	folk
Positioning	A personal CRM for people whose network is their job: the personal CRM that writes your check-ins.	An AI CRM for teams to close deals and find clients, aimed at sales teams, agencies, startups and partnership teams.¹³¹
Pricing	One plan: $25/month on the web; $24.99/month or $250/year on iPhone; $9/month Global plan in six countries.	Per member: Standard $24 a month billed annually or $30 monthly; Premium $48 or $60; Enterprise from $80 or $100.²⁴⁵⁷⁸⁹¹⁰
Free plan or trial	14-day free trial; a payment method is required to start. No free plan.	2-week free trial with premium features and no credit card required; the FAQ refers to a free plan you downgrade to when cancelling a paid subscription.¹²¹³¹⁴
Platforms	Web, iPhone and Android, one account.	A mobile app, a desktop app and a Chrome extension called folkX.¹⁵¹⁶¹⁷
Keep-in-touch reminders	Rhythms from weekly to every three months by email draft, text, WhatsApp or call reminder; waits a full cycle if you have talked since.	Not listed on their site (checked Oct 6, 2026)
AI writing	AI drafts emails, texts and WhatsApp messages in your voice, and drafts each check-in from your history when it comes due.	An AI-generated icebreaker variable based on past interactions; AI agents can suggest follow-up emails when new interactions arrive.²¹²²
Sending	Emails send from your own Gmail or Outlook after you approve; texts and WhatsApp messages open on your phone already typed, sent from your own number.	Engage with leads across multiple channels.²³
Business card scanning	Scans paper business cards, QR digital cards and NFC tags.	Business card scanning is listed in the pricing feature table.²⁴
Contact sync	Imports the phone address book without duplicates, CSV files and WhatsApp chats; calendar meetings become contacts.	Email, calendar and WhatsApp sync on Standard; context from 30+ integrations; Zapier and Make apps.¹⁸²⁷²⁸
Enrichment and prospecting	Contact enrichment from databases is not offered.	Contact enrichment to find emails and phone numbers; prospecting, enriching and qualifying contacts.¹⁹²⁰
Meeting and call notes	AI notetaker for Zoom, Google Meet, Microsoft Teams and Webex that drafts a follow-up per attendee.	Voice note recording, mentions and notes; phone call recording is listed as coming soon.²⁵²⁶³⁰
AI agents	Claude, ChatGPT or any MCP agent can connect; agents propose, a person approves.	Can be connected to AI tools.²⁹

Choose folk if

You work on a sales, agency, startup or partnerships team and want one shared CRM for the whole sales motion.
You want to prospect and enrich contacts with emails and phone numbers.
You want to try it before entering a card: the 2-week trial requires no credit card.
You want a desktop app and a Chrome extension alongside mobile.
You want context pulled from 30+ integrations, plus Zapier and Make apps.

Choose Capstone Outreach if

You manage your own network rather than a team pipeline, and want one plan instead of per-member pricing.
You want keep-in-touch rhythms from weekly to every three months, with each check-in drafted from your history.
You keep in touch by text and WhatsApp as well as email, and want messages typed and ready to send from your own number.
You want an AI notetaker for Zoom, Google Meet, Microsoft Teams and Webex that drafts a follow-up per attendee.
You want sequences that stop on email replies, pause on out-of-office replies and hand off when someone leaves.

The differences that matter

A team sales CRM vs a personal CRM

folk describes itself as an AI CRM for teams to close deals and find clients, and as one platform for the entire sales motion. It targets sales teams, agencies, startups and partnership teams, with a dedicated page for venture capital, and prices per member in each workspace. Capstone Outreach is a personal CRM for people whose network is their job. It keeps one timeline per person with every email, text, call and meeting, adds lead tiers and tags, and is one plan on web, iPhone and Android. If you are buying for a team pipeline, folk is designed for that.

Finding new contacts vs keeping in touch

folk offers contact enrichment to find emails and phone numbers, and supports prospecting, enriching and qualifying contacts. Capstone Outreach does not offer contact enrichment from databases or LinkedIn and social network sync. Its strength is the people you already know. Keep-in-touch rhythms run from weekly to every three months by email draft, text, WhatsApp or call reminder. When one comes due, the check-in is drafted from your history. If you have talked since, through a reply, call or meeting, it waits a full cycle.

How messages get written and sent

folk lists an AI-generated icebreaker variable based on past interactions, and AI agents that suggest follow-up emails when new interactions arrive. It supports engaging with leads across multiple channels. Capstone Outreach drafts emails, texts and WhatsApp messages in your voice. Emails send from your own Gmail or Outlook after you approve them; texts and WhatsApp messages open on your phone already typed, and you send them from your own number. Sequences of 2 to 5 steps stop on email replies and pause on out-of-office replies. Nothing sends without approval.

Pricing

Capstone Outreach has one plan: $25/month on the web after a 14-day free trial that requires a payment method, or $24.99/month or $250/year on iPhone through the App Store, with Android billed through Google Play. A $9/month Global plan is available in India, the Philippines, Malaysia, the UAE, South Africa and Nigeria. There is no free plan. folk prices per member in the workspace: Standard is $24 per member per month billed annually ($288 per year) or $30 monthly, Premium is $48 billed annually ($576 per year) or $60 monthly, and Enterprise starts from $80 billed annually or $100 monthly. Every new workspace gets a 2-week free trial with premium features and no credit card required, and credit cards are the only accepted payment method.

Switching to Capstone Outreach

To move to Capstone Outreach, upload a CSV file of your contacts or import your phone address book, which skips duplicates. You can also import WhatsApp chats, and meetings from Google Calendar, Outlook and Calendly become contacts. Then set keep-in-touch rhythms for the people you most want to stay close to, and review the first drafted check-ins during the 14-day free trial.

Keep them warm without the busywork. Capstone Outreach is the personal CRM that writes your check-ins. Put each person on a rhythm (weekly to every three months), and when they're due, the next message is already written from your history with them. If you've talked since, it waits a full cycle. You approve every message, and it goes out from your own email or phone.

Start 14 days free, then $25/mo iPhone: 14 days free, then $24.99/mo

A study of 20 million LinkedIn members found that acquaintances, more than close friends, led to new jobs (Science, 2022). Capstone keeps those people warm. You approve every message, and it goes from your own email or phone.

Also on Android. Cancel anytime in the first 14 days and you pay nothing.

Frequently asked questions

Is folk a personal CRM?

folk positions itself as an AI CRM for teams to close deals and find clients, and targets sales teams, agencies, startups and partnership teams. Capstone Outreach positions itself as a personal CRM for people whose network is their job. Which one fits depends on whether you are managing a shared pipeline or your own relationships.

Is Capstone Outreach cheaper than folk?

For one person, Capstone Outreach's web price of $25/month sits between folk's Standard plan at $24 per member per month billed annually and $30 billed monthly. folk's Premium plan is $48 or $60 per member per month. Capstone Outreach has one plan, plus a $9/month Global plan in six countries.

Does Capstone Outreach find emails and phone numbers like folk?

No. Capstone Outreach does not offer contact enrichment from databases. folk lists contact enrichment to find emails and phone numbers. Capstone builds your list from the people you meet: business card, QR and NFC scans, your phone address book, CSV files, WhatsApp chats and calendar meetings.

Do I need a credit card to try them?

folk says no credit card is required during its 2-week free trial. Capstone Outreach requires a payment method to start its 14-day free trial, and you can cancel anytime. Capstone Outreach has no free plan; folk's FAQ refers to a free plan you downgrade to when you cancel a paid subscription.

Which works better with WhatsApp?

Both work with WhatsApp in different ways. folk's Standard plan includes email, calendar and WhatsApp sync. Capstone Outreach imports WhatsApp chats, drafts WhatsApp messages in your voice, and opens them on your phone already typed so you send them from your own number. Its keep-in-touch rhythms and sequences can use WhatsApp too.

Sources

Everything about folk on this page comes from its own website, checked 2026-10-06. If something has changed, tell us and we'll update it.

folk positions itself as an AI CRM for teams to close deals and find clients. Source: https://www.folk.app ("The only AI CRM your team needs to close deals and find your next clients")
Standard costs $24 per member per month when billed annually. Source: https://www.folk.app/pricing ("`$24``22€`/member/month")
Standard annual billing totals $288 per member per year. Source: https://www.folk.app/pricing ("`$288``259€` billed yearly")
Standard costs $30 per member per month when billed monthly. Source: https://www.folk.app/pricing ("`$30``27€`/member/month")
Premium costs $48 per member per month when billed annually. Source: https://www.folk.app/pricing ("`$48``43€`/member/month")
Premium annual billing totals $576 per member per year. Source: https://www.folk.app/pricing ("`$576``518€` billed yearly")
Premium costs $60 per member per month when billed monthly. Source: https://www.folk.app/pricing ("`$60``54€`/member/month")
Enterprise starts from $80 per member per month when billed annually. Source: https://www.folk.app/pricing ("From `$80``67€`/member/month")
Enterprise starts from $100 per member per month when billed monthly. Source: https://www.folk.app/pricing ("From `$100``83€`/member/month")
Pricing is per member in the workspace. Source: https://www.folk.app/pricing ("Our pricing is based on the number of members in your workspace.")
Credit cards are the only accepted payment method. Source: https://www.folk.app/pricing ("We only accept credit cards as a payment method.")
Every new workspace gets a 2-week free trial that includes premium features. Source: https://www.folk.app/pricing ("we automatically activate a 2 weeks free trial on your workspace")
No credit card is required during the free trial. Source: https://www.folk.app/pricing ("No, we don't ask for your credit card during the trial.")
The FAQ refers to a free plan that you downgrade to when cancelling a paid subscription. Source: https://www.folk.app/pricing ("click "downgrade" on the free plan to cancel your subscription")
folk has a mobile app. Source: https://www.folk.app ("introducing folk mobile app")
folk offers a desktop app. Source: https://www.folk.app ("Download Desktop app")
folk offers a Chrome extension called folkX. Source: https://www.folk.app/pricing ("folkX: Chrome extension")
The Standard plan includes email, calendar and WhatsApp sync. Source: https://www.folk.app/pricing ("Email, calendar & WhatsApp sync")
folk offers contact enrichment to find emails and phone numbers. Source: https://www.folk.app ("Find emails and phone numbers")
folk supports prospecting, enriching and qualifying contacts. Source: https://www.folk.app ("Prospect, enrich, and qualify the contacts worth your time")
Messages can include an AI-generated icebreaker variable based on past interactions. Source: https://www.folk.app ("{Generate an icebreaker based on last interactions}")
AI agents can suggest follow-up emails when new interactions arrive. Source: https://www.folk.app ("Suggest a follow-up email")
folk supports engaging with leads across multiple channels. Source: https://www.folk.app ("Interact with your leads on the channels they already use")
The pricing feature table lists business card scanning. Source: https://www.folk.app/pricing ("Scan business cards")
The pricing feature table lists voice note recording. Source: https://www.folk.app/pricing ("Record voice notes")
The pricing feature table lists mentions and notes. Source: https://www.folk.app/pricing ("Mentions & Notes")
folk pulls context from 30+ integrations. Source: https://www.folk.app ("feed it with context from 30+ integrations")
The pricing feature table lists Zapier and Make apps. Source: https://www.folk.app/pricing ("Zapier & Make apps")
folk can be connected to AI tools. Source: https://www.folk.app ("Connect folk in your AI stack in minutes")
Phone call recording is listed as coming soon. Source: https://www.folk.app ("Phone call recording")
folk targets sales teams, agencies, startups and partnership teams. Source: https://www.folk.app ("For sales teams")

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