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Relationship and networking glossary
Short, plain-English definitions of the ideas behind keeping a professional network warm, from the research on weak and dormant ties to the working terms fundraisers, real estate agents and salespeople use every day. Each entry has examples, how to apply it, and a message you can send.
Client retention strategies that run on relationships
Dormant ties: the value of reconnecting
Dunbar's number and your professional network
Personal CRM meaning: what is a personal CRM
Social capital in networking
The 5-25-150 rule for organizing your network
The strength of weak ties, explained
Warm leads vs cold leads
Weak ties: what they are and why they matter
What are client touchpoints
What are LYBUNT and SYBUNT donors
What are passive candidates
What are word of mouth referrals
What does rolodex mean in business
What is a boomerang employee
What is a double opt-in introduction
What is a drip campaign
What is a follow-up cadence
What is a major gift
What is a networking CRM
What is a pop-by in real estate
What is a real estate sphere of influence
What is a referral network
What is a referral partner
What is a relationship manager
What is a talent pipeline
What is a touchpoint cadence
What is a warm introduction
What is account management
What is an informational interview
What is customer success
What is donor cultivation
What is donor retention
What is donor stewardship
What is farming in real estate
What is lead nurturing
What is moves management in fundraising
What is networking etiquette
What is prospect research
What is relationship capital
What is relationship marketing
What is relationship selling
What is stakeholder mapping
What is the principle of reciprocity
What is top of mind awareness
What is warm outreach
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A study of 20 million LinkedIn members found that acquaintances, more than close friends, led to new jobs (Science, 2022). Capstone keeps those people warm. You approve every message, and it goes from your own email or phone.