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Merry Christmas Message to Clients, Plus Happy New Year Wishes
A good Merry Christmas message to clients thanks them for one real thing from the year. It wishes them a restful holiday and a good year ahead, and it asks for nothing. Send it in mid-December by email or card. Text the clients you already message. The real detail is the key: it proves you wrote the note for them.
December is full of greetings that all say the same thing. A Christmas message to clients only stands out if it is personal. A client reads twice the note that recalls the project you finished together or the hard week you got through. It ends the year on a warm note. It also makes your first January email feel like the next step, not a cold start.
What makes it land is being specific and brief. Write one line of real thanks, one line of good wishes, and your name. Not sure if a client celebrates Christmas? A 'happy holidays' or 'season's greetings' version keeps the warmth without guessing.
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Free, no signup. The example is filled in: press the button, then replace it with your own situation. In Capstone, a message like it is written for each person you know when their check-in is due.
11 examples to copy
One message is easy. Hundreds of people, all year, is the hard part. Capstone Outreach puts everyone you know on a rhythm you pick, from weekly to every three months. When someone is due, a message like these is already written in your voice from your history with them. You approve it, and it goes from your own email or phone. See how it works.
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Everyone on a rhythm. Who is due, and when. Recorded in the app on a demo account.
1. Thanking a client for a specific year (email)
Subject: Merry Christmas, [Name], and thank you
Why it works: One shared moment turns a holiday greeting into a personal thank you the client will remember.
2. Card message for a combined Christmas and New Year card (card)
Why it works: A handwritten card only needs a few lines. The real detail keeps it from looking like a printed greeting.
3. Short text to a client you already message (text)
Why it works: It fits the way you already talk to this client. It takes ten seconds to read on a busy day.
4. Inspirational but grounded, for a client who likes a reflective note (email)
Subject: A quiet thank you at the end of the year
Why it works: It lifts the client up by pointing to something they did. It does not lean on a borrowed quote.
5. Greeting with your holiday closure details (email)
Subject: Holiday hours, and thank you for this year
Why it works: Clients need the closure dates anyway. Pairing them with real thanks makes a practical email feel warm.
6. Client who may not celebrate Christmas (email)
Subject: Season's greetings from [Your name]
Why it works: It keeps all the warmth of a holiday note. It also respects that not every client marks Christmas.
7. Note to go with a holiday gift (card or gift tag)
Why it works: Tying the gift to something the client told you shows you listened. That matters far more than what the gift cost.
8. Firm donating to charity instead of sending gifts (email)
Subject: A holiday thank you from all of us at [Your company]
Why it works: A gift to charity in place of gifts shares the thanks with the town. It also gets around company gift rules.
9. Newer client you've only worked with a few months (email)
Subject: Merry Christmas from your newest partner
Why it works: A warm note early on tells a new client they chose the right partner.
10. Client abroad you message on WhatsApp (text)
Why it works: Saying where you are makes a long-distance greeting feel personal. The chat app you already share keeps it casual.
11. Client going through a difficult season (email)
Subject: Thinking of you this holiday
Why it works: For a client who is having a hard time, a quiet nod and a nudge to rest mean more than cheerful wishes.
Sending these to more than a few people? See how people keep track of who to follow up with, and when: what a personal CRM does and the best personal CRMs, compared.
When to send it
- Send between December 10 and December 20. That is before offices close and out-of-office replies fill inboxes.
- Mail paper cards by early December so they arrive while people are still at their desks.
- If your office is closing, send the closure details with the greeting. Do it at least a week before you close.
- Texts work best on a weekday morning around December 22 or 23. Don't text on Christmas Day itself.
- If you miss the window, skip the Christmas wording. Send a new year message in the first week of January.
Subject lines
- Merry Christmas, [Name], and thank you
- Season's greetings from [Your name]
- Merry Christmas and Happy New Year
- A holiday thank you
- Holiday hours, and thank you for this year
- A quiet thank you at the end of the year
- Thank you for a great year, [Name]
- Warm wishes for the holidays
- Happy holidays from [Your company]
- Thinking of you this holiday
- Before we all head off for the holidays
- Wishing you a restful Christmas
- Merry Christmas from your newest partner
- One last thank you for this year
What to avoid
- Don't put a year-end sale or 'book now for January' offer in the same message as your holiday wishes.
- Don't send Christmas wording to a client you know doesn't celebrate it. Use a season's greetings version instead.
- Don't send an e-card that is only an image with no text. It often lands in spam and feels cold.
- Don't send a gift before you check whether the client's company limits what staff can accept.
- Don't sign a card with only a printed company name. Add a handwritten line and your own signature.
- Don't text a client on Christmas Day itself unless you are already on close, friendly terms.
After you send it
Answer any replies yourself, even with one line, before you log off for the holidays. If the client doesn't reply, that's normal in December and nothing to chase. Reach out again in mid-January with a reason that's about them. Ask about the plan they mentioned, or share an article or a useful intro. From there, reach out in a real way every one to three months. Then the holiday note isn't the only time they hear from you all year.
Building the habit: how to keep in touch with contacts and what a personal CRM does.
Will January be quiet with these same clients? Put each client on a rhythm, from monthly to every three months. Capstone writes the next check-in in your voice when it is due. If you talked since, it waits.
Start 14 days free, then $25/mo
A study of 20 million LinkedIn members found that acquaintances, more than close friends, led to new jobs (Science, 2022). Capstone keeps those people warm. You approve every message, and it goes from your own email or phone.
Frequently asked questions
What is a good Christmas greetings message to send to clients?
A good one thanks the client for one real thing and wishes them a restful holiday, in three or four sentences. For example: 'Thank you for trusting us with the warehouse project this year. Wishing you and your family a Merry Christmas and a happy New Year.' Add their name and your own signature. Leave out any sales offer.
Should I say Merry Christmas or Happy Holidays to clients?
Say Merry Christmas when you know the client celebrates it. Say Happy Holidays or Season's Greetings when you don't. Neither is wrong at work. For a mixed list, the safest choice is a holiday greeting with a separate New Year wish. Every client can share in that.
When should I send Christmas and New Year messages to clients?
Send emails between December 10 and 20. Mail cards in early December so they arrive before offices close. Texts work around December 22 or 23 for clients you already message. If you miss Christmas, switch to a new year message in the first week of January instead.
Is it better to send a card or an email to clients at Christmas?
A handwritten card makes the bigger mark and suits your best clients. Email is fine for most others, and it reaches people who work from home. Many people send cards to their top clients and personal emails to everyone else. Each one should have at least one real, specific line.
Can I combine a Christmas message with a business update?
Yes, if the update is something the client needs, like holiday closure dates or an emergency contact. Lead with the thanks. Keep the practical details short, and end with your wishes. Save news about new services or price changes for January. That way the greeting doesn't read like an ad.