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Season's Greetings Messages for Clients
A season's greetings message for clients should wish them happy holidays and thank them for one real thing this year. Then look ahead to the new year, all in three or four sentences. Example: 'Season's greetings, [Name]. Thank you for [specific detail] this year. Wishing you a restful holiday and a great start to [year]'. The rule: one personal line beats a polished paragraph anyone could have sent.
In December, every client's inbox fills with identical holiday emails from vendors. Most get deleted unread. A short note with one real detail from your year together is the one they read. Sometimes it's the one they reply to.
'Season's greetings' works well for clients. It's warm and includes every tradition. Keep the message about them, not your year in review. Leave out any offer, promotion or reminder about next year's budget.
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Free, no signup. The example is filled in: press the button, then replace it with your own situation. In Capstone, a message like it is written for each person you know when their check-in is due.
11 examples to copy
One message is easy. Hundreds of people, all year, is the hard part. Capstone Outreach puts everyone you know on a rhythm you pick, from weekly to every three months. When someone is due, a message like these is already written in your voice from your history with them. You approve it, and it goes from your own email or phone. See how it works.
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Everyone on a rhythm. Who is due, and when. Recorded in the app on a demo account.
1. Long-time client, warm and personal (email)
Subject: Season's greetings, [Name]
Why it works: One real highlight from the year makes a seasonal note feel personal, not mass-mailed.
2. Short holiday card message (card)
Why it works: A card has little space, so one specific line of thanks does all the work.
3. New client this year (email)
Subject: Our first holiday season together
Why it works: Marking the first season together builds up a new relationship at a natural moment.
4. Professional company-wide greeting to clients (email)
Subject: Season's greetings from all of us at [Your company]
Why it works: A named sender and a real gift to the community keep a company message from sounding corporate.
5. Quick text to a client you text regularly (text)
Why it works: A short text matches how you already talk. It doesn't add to their holiday inbox.
6. Client who had a difficult year (email)
Subject: Warm wishes for the season
Why it works: Naming a hard year honestly shows care that a cheerful, bland greeting can't.
7. Holiday greeting with office closure details (email)
Subject: Happy holidays, and our schedule
Why it works: Leading with the greeting and keeping logistics brief gives clients useful facts without losing the warmth.
8. Former client to stay in touch (email)
Subject: Season's greetings, [Name]
Why it works: A no-ask holiday note keeps former clients warm. They remember who stayed in touch.
9. Client who celebrates a specific holiday (email)
Subject: Happy [holiday], [Name]
Why it works: Naming the holiday a client actually celebrates, when you know it, is more personal than a general greeting.
10. Signed by the whole team (card)
Why it works: Several real signatures on a card show the whole team values the relationship, not just one contact.
11. Very short professional greeting (email)
Subject: Warm wishes for the holidays
Why it works: A brief, formal note suits senior or newer clients. It still includes one specific detail.
Sending these to more than a few people? See how people keep track of who to follow up with, and when: what a personal CRM does and the best personal CRMs, compared.
When to send it
- Send emails in the first or second week of December, before inboxes are buried and offices start closing.
- Mail printed cards by early December so they arrive before people leave for the holidays.
- Send texts only to clients you already text, and only during business hours.
- If your office closes over the holidays, send the closure details in a separate short note. That keeps the greeting about them.
Subject lines
- Season's greetings, [Name]
- Our first holiday season together
- Season's greetings from all of us at [Your company]
- Warm wishes for the season
- Happy holidays, and our schedule
- Happy [holiday], [Name]
- Warm wishes for the holidays
- Thank you for a great year
- Wishing you a restful holiday
- Best wishes for [year]
- A holiday thank you
- Happy holidays from [Your name]
What to avoid
- Don't add a promotion, discount or 'let's talk budget for next year' to a holiday greeting.
- Don't send the same unsigned e-card to every client with no personal line.
- Don't assume which holiday a client celebrates unless you know. 'Season's greetings' is a safe default.
- Don't send gifts of real value without first checking your own and the client's gift policy.
- Don't wait until December 23. Your note will be buried or unread until January.
After you send it
Holiday greetings don't need a reply, so don't follow up on them. If a client replies warmly, answer briefly and suggest catching up in January. Then make sure the bond doesn't go quiet until next December. Plan a personal note or call in the first quarter. Mark milestones like their company anniversary or a promotion. Send something truly useful a few times a year. Then your holiday greeting feels like part of an ongoing conversation.
Building the habit: how to keep in touch with contacts and what a personal CRM does.
After the cards go out, then what? A holiday note opens the door. Put each client on a rhythm, like every three months, and Capstone writes the next check-in in your voice. You read and approve each one.
Start 14 days free, then $25/mo
A study of 20 million LinkedIn members found that acquaintances, more than close friends, led to new jobs (Science, 2022). Capstone keeps those people warm. You approve every message, and it goes from your own email or phone.
Frequently asked questions
What are some good season's greetings for 2026?
Good choices include 'Season's greetings and warm wishes for a happy 2027'. Another is 'Wishing you a restful holiday season and a great start to the new year'. You could also say 'Thank you for a wonderful 2026. Warmest wishes for the holidays'. Add one real line about your work together to make any of them personal.
What is a professional season's greetings message to clients?
A professional message thanks the client for their partnership and wishes them a happy holiday season. It looks ahead to the new year, all in three or four sentences. Example: 'Season's greetings, [Name]. Thank you for your partnership this year. Wishing you a restful holiday and continued success in the new year'.
Is it better to say season's greetings or merry Christmas to clients?
'Season's greetings' or 'happy holidays' is the safer choice for clients, unless you know which holiday they celebrate. It's warm, professional and includes everyone. If you know a client celebrates Christmas, Hanukkah or another holiday, naming it is a thoughtful personal touch.
Should I send holiday cards or emails to clients?
Both work. Printed cards stand out because fewer businesses send them now. They suit long-time or high-value clients. Emails are fine for most clients if each one includes a personal line. Whichever you choose, a real signature and one specific detail matter most.
When should I send season's greetings to clients?
Aim for the first two weeks of December. That's early enough to arrive before offices close and inboxes overflow. It's also late enough to feel seasonal. Mailed cards should go out by early December, so they land on desks before people leave for the holidays.