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Holiday message generator for clients
This generator writes holiday and year-end messages for clients, partners and colleagues from a short description of the person and your year together. For the best message, mention one shared moment from the year, use an inclusive greeting unless you know which holiday they celebrate, and leave out any sales pitch.
Write your message
Free, no signup. The example is filled in: press the button, then replace it with your own situation. In Capstone, a message like it is written for each person you know when their check-in is due.
How to use it
- Describe the client or contact, how long you have worked together, and one moment from this year.
- Choose the occasion: a general season's greeting, a specific holiday you know they celebrate, or the new year.
- Generate the message and add a personal line only you could write.
- Send it in the first half of December, before inboxes fill and offices close.
Examples
1. Inclusive season's greeting to a client
Why it works: It thanks them for something specific and wishes them well without assuming which holiday they celebrate.
2. New year message to a client you missed in December
Why it works: A new year note is a natural, inclusive way to send greetings if December got too busy.
3. Holiday greeting for a specific holiday you know they celebrate
Why it works: Naming their holiday and a tradition they shared shows you listened, which a generic card cannot do.
4. Year-end note to a referral partner
Why it works: Partners rarely hear how their referrals turned out, so naming one makes the thanks concrete.
5. Holiday message to a new client
Why it works: It acknowledges the relationship is new while still making it personal and forward looking.
6. Holiday letter to a client during a hard year
Why it works: Acknowledging a hard year honestly feels more caring than cheerful copy that ignores it.
Tips for a message that sounds like you
- Default to "happy holidays" or "season's greetings" unless you know which holiday the person celebrates.
- Mention one moment from your year together. That single line is what separates your message from the stack of cards.
- Send personal messages one at a time. A mass email with a first-name field is easy to spot.
- Leave out offers, promotions and requests for a meeting. Save business for January.
- Send early in December. Messages that arrive after offices close often get read in January.
- Keep a list of clients who celebrate specific holidays, and note it in their contact record for next year.
After the holidays, will you hear from them again? Put your clients on a three-month rhythm. Before next season, each check-in is already written in your voice, and anyone you talked to lately waits a full cycle.
Start 14 days free, then $25/mo
A study of 20 million LinkedIn members found that acquaintances, more than close friends, led to new jobs (Science, 2022). Capstone keeps those people warm. You approve every message, and it goes from your own email or phone.
Frequently asked questions
What is a good holiday greeting message?
A good holiday greeting is short, warm and specific to the person. Thank them for something from the year, wish them rest and time with people they care about, and use an inclusive greeting unless you know their holiday. For example: "Thank you for a great year on the launch. Wishing you a peaceful holiday season."
Should I say happy holidays or merry Christmas to clients?
Say "happy holidays" or "season's greetings" unless you know the client celebrates Christmas. Clients celebrate many different holidays, or none, and an inclusive greeting is never wrong. If a client has told you about their holiday, naming it is a warm, personal touch.
When should I send holiday messages to clients?
Send them in the first two weeks of December. That is early enough to arrive before offices close and before inboxes fill with holiday promotions. If you miss the window, a happy new year message in the first week of January works just as well and often stands out more.
Should a holiday message to clients include a business offer?
No. A holiday message works because it asks for nothing. Adding a discount or a request for a meeting turns the greeting into a sales email, and clients notice. Send the warm wishes now and save business conversations for a separate email in January.